Mobile & Social Media
With ever-increasing numbers of smartphones and tablets, users expect to access information and services using these ubiquitous devices. Leading market research firms predict that Location Based Services user base will grow globally to over 600 million in 2012, with nearly 80 percent of handsets shipped by 2013 will have mobile web browsing capabilities. These and other similar numbers indicate why the mobile web needs to be a key part of every business and organization’s information and service delivery strategy.
At SymSoft, we are excited about this change and welcome the possibilities it presents. That is why we work with our customers to position them to deliver timely and relevant content and services over mobile devices, through mobile apps. We use information such as location, time, proximity etc., to determine user’s ‘context’ and use this context for delivering relevant information. Depending on the needs, we design and develop both native apps for mobile platforms, and web-based mobile apps for universal access.
Basically, we help users get access to information and services when they need it and where they need it, on a device of their choice.
Continuing with the theme of delivering the information to users where they are, we recognize the user engagement that Social Media Networks provide. With over 845 million facebook subscribers and 140 million twitter subscribers, these networks provide an unparalleled opportunity to reach out to a group of users with similar interests or other kind of ‘relatedness’.
At SymSoft, we keep track of this evolution and what it means to organizations and businesses. We offer services in creating a social media strategy for enterprises – both public and private, to accomplish their business objectives. We understand that from the organization’s standpoint, depending on their needs, the social interaction could be limited – where they could use the platform to ‘broadcast’ information, or they could use it to ‘engage’ users. In addition to providing strategy, we also help our customers implement this strategy – starting from sharing the stories on social media, to developing native applications or integrating user logins with their credentials on social media networks.
Contact us to find out what level of social media engagement is right for your organization and how it can be implemented.