Designed to delight, engineered to perform.

We strive to hit just the right balance between Wow and Now, balancing visual appeal with high performance because a great user experience needs both.

services uxui

Customer Experience

Personalize your next customer interaction using data across a 360 degree view of your customer. Increase the relevance and consistency of your brand experience across interactions and channels. Empower your marketing and customer service teams to deliver highly relevant content that drives up lead flow, customer loyalty and your Net Promoter Score. Your corporate website is still your first impression and primary customer engagement channel. Our full suite of services are designed to take your anonymous and logged-in customer experiences to the next level, quickly and cost-effectively.

  • Collaborative, human-centered design
  • Rapid experience strategy and prototyping
  • Intent-driven Information Architecture
  • Cross-device accessibility compliance and usability validation
  • Customer life-time value / full life-cycle experiences
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Content Management

Empower your marketing and customer service teams with content management that is engineered to fill up your marketing funnel, convert leads into sales and turn transactions into relationships. SymSoft integrates organizations and people, business processes and technology to create revenue engines fueled by great customer experiences. We help you empower your users with leading commercial or open source CMS platforms, helping you select the right platform based on your unique business requirements.

  • Strategy assessment and platform selection
  • Commercial and open source platforms
  • Content strategy, governance & workflow
  • Personalization and content optimization
  • Platform-as-a-Service (Paas) and managed hosting
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Section 508 Compliance

Ensure accessibility to all for public-facing websites and internal applications, assess your state of compliance and fix current issues, then automate compliance testing across your development life-cycle and train your organization to eliminate the cost of rework in the future. We have expertise in accessibility standards, such as Web Content Accessibility Guidelines (WCAG) and Americans with Disabilities Act (ADA) Section 508, and we integrate accessibility compliance into the full web and mobile application development life-cycle to avoid costly rework.

  • Accessibility for websites, mobile applications and internal applications
  • Accessibility for documents and document publishing 
  • Accessibility training and change management
  • Accessibility assessment and managed compliance
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Data-driven Marketing

Leverage your data to make stronger connections with potential and current customers, create personalized interactions that are hard for competitors to follow and differentiate your brand. Most businesses have tons of data representing incredible potential value. SymSoft harnesses the power of your data, transforming it into personalized experiences to create competitive advantage.

  • Data analysis and personalization strategy
  • Extraction, transformation and load (ETL)
  • Geo-mapping and visualization applications
  • Government Open Data Initiative
Service Design

Service Design

Transform how customers experience your brand by designing and delivering innovative digital services that make a real difference in people’s lives. SymSoft integrates people, processes and technology to redefine how organizations engage, transact with and serve their customers.

  • Immersive, human-centered design
  • Integrate people, process and technology
  • Personalized experiences using customer data
  • Business model innovation
  • Collaborative design with customers
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Mobile Applications

Mobile apps should drive up brand affinity and fit strategically into the organization’s digital ecosystem. SymSoft expertise covers the complete application life-cycle, including user experience design, multi-channel marketing, scalable technology architecture, privacy and payment integration, and organizational change management to drive business value from your mobile investment.

  • Mobile service design
  • Consumer apps and mobile marketing
  • Mobile field service solutions