California Business Incentives Gateway
Promoting economic development for The Golden State using Sitecore personalization
Based on the visitor’s location and the website browsing history, we introduce content that is contextually relevant for each individual visitor. By defining personalization rules and tagging each incentive with relavant topics before publishing, editorial staff feeds the personalization engine with numerous combinations and recommend ideal incentives to meet the needs of California businesses.
SymSoft engineers used Sitecore XP to deliver real-time content personalization, at scale
The system is designed to allow cities, counties, local government, and other State agencies to securely login and effectively manage and edit incentives. However, manually adding and updating every last state incentive to a new platform would be a never-ending task without technology such as Sitecore Content Migrator, that helped us to move the initial bulk of content. Once we had the initial content in place, it was much easier to provide training and knowledge transfer for the technical and content teams.