We collaborated with Cal FIRE to develop JoinCALFIRE.com, a modern, user-friendly platform that transforms how candidates explore and pursue diverse public sector careers with the nation's largest firefighting force.

Award-winning Website that Enhances the Candidate Experience from Start to Finish.

The new JoinCALFIRE.com website showcases exciting career opportunities in fire protection, resource management, aviation, and beyond, all while enhancing the candidate experience and streamlining staff workload.

With a modern design, the site highlights the diverse range of roles available, emphasizing the vital impact each position has in serving the community. The new website, prioritizes accessibility and clarity, ensuring candidates from diverse backgrounds can confidently navigate state service hiring process.

Award winning website. Best of Califonia Awards 2025.

Best Workforce Initiative Award 2025

The California Department of Forestry and Fire Protection (CAL FIRE) was recognized for its recruitment platform, JoinCALFIRE.com, which has reduced staff workload and vastly improved candidate experience.

Industry Insider

Project Highlights

Streamlining the Job Application Process

By integrating a user-friendly, purpose-driven design, joincalfire.com has significantly streamlined the application process. The site’s simplicity and focus on real impact make it a reliable and encouraging platform for prospective employees.

Step-by-Step Guidance for All Applicants: The site offers intuitive step-by-step guides specifically tailored for those unfamiliar with the state job application process. These guides break down complex procedures, such as eligibility requirements and exams, into clear and actionable steps.
Dynamic Highlighting of In-Demand Roles: The site features high-priority positions through dynamic content, including highlighted job listings and engaging descriptions that emphasize community impact.
User-Friendly and Inclusive Design: The site uses inclusive language and maintains a straightforward layout, avoiding flashy gimmicks in favor of clear content.
Focus on Purpose and Real Impact: The site emphasizes real-world impact through compelling narratives, such as employee testimonials in the “Life at CAL FIRE” section, which showcase passion and commitment.

career information dynamically pulled from calcareers.

Featuring Career Opportunities with Dynamic Content Presentation from the CalCareers website

Our solution retrieves real-time information about jobs and exams directly from the Cal Careers website. It utilizes an API to display this information dynamically within Sitecore. This approach eliminates the need for duplicate content and the manual creation of posts, enabling the CAL FIRE Talent Acquisition and Recruiting unit to effectively highlight, feature, and promote opportunities for skilled individuals seeking rewarding careers. Furthermore, Sitecore’s search functionalities index CAL FIRE job classifications, allowing candidates to find various openings and exams easily.

Empowering Career Exploration with Interactive Maps

We have integrated dynamic interactive ESRI maps that allow candidates to easily navigate various recruitment events, including Career Fairs, Community Events, Educational Events, Fire/Forestry Youth Program Presentations, and Webinars. These resources are designed to connect job seekers with a wide range of opportunities at CAL FIRE, enabling them to explore locations across the state and find their path to a fulfilling career. This integration allows the CAL FIRE Talent Acquisition and Recruiting unit to manage their events within the ESRI platform while promoting them on the new website without duplicating content or introducing errors. As a result, this approach reduces workload and enhances the overall user experience for candidates.

Leveraging Sitecore’s cutting-edge CMS capabilities

Built on the robust Sitecore Content Management System, the Sitecore Joincalfire.com website provides a high-performance solution that enables the CAL FIRE Recruitment Team to attract top-tier, mission-driven professionals with exceptional efficiency. This system leverages Sitecore’s advanced capabilities, including:

Optimized Content Delivery: Sitecore’s scalable architecture and caching mechanisms guarantee lightning-fast page loads, which are essential for engaging prospective candidates and ensuring a seamless user experience during high-traffic periods, such as emergency response campaigns.

Dynamic Content Creation: Sitecore’s dynamic content feature delivers adaptable, device-agnostic content from external sources, ensuring a consistent and responsive experience across desktops, tablets, and mobile devices. This empowers non-technical recruiters to create and update content effortlessly.

Content Repurposing: Sitecore facilitates the reuse and adaptation of existing assets. The recruitment unit can repurpose templates for job postings, training programs, examinations, and more, ensuring consistency and efficiency.

Scalable Infrastructure: Hosted on Sitecore’s cloud, JoinCALFIRE.com effectively manages sudden spikes in traffic during crisis-driven recruitment surges, ensuring uninterrupted access for candidates and administrators.

join Calfire website on various devices.