The City of Stockton

PLACEHOLDER TEXT: Learning from browsing behavior to create an “Amazon-like” experience.

Problem

State and local governments provide thousands of programs to help grow California’s economy. Unfortunately, incentives are scattered across dozens of state an local websites. The new and improved portal allows business owners to find economic incentives in one central location without having to visit multiple websites.

Solution

State and local governments provide thousands of programs to help grow California’s economy. Unfortunately, incentives are scattered across dozens of state an local websites. The new and improved portal allows business owners to find economic incentives in one central location without having to visit multiple websites.

Impact

State and local governments provide thousands of programs to help grow California’s economy. Unfortunately, incentives are scattered across dozens of state an local websites. The new and improved portal allows business owners to find economic incentives in one central location without having to visit multiple websites.
Designing and developing governmental websites means keeping one eye on accessibility at all times. We’d argue that this should be the case on any type of project, because accessibility compliance is not just another regulation we ought to meet, but a true need for.
The system is designed to allow cities, counties, local government, and other State agencies to securely login and effectively manage and edit incentives. However, manually adding and updating every last state incentive to a new platform would be a never-ending task without technology such as Sitecore Content Migrator, that helped us to move the initial bulk of content. Once we had the initial content in place, it was much easier to provide training and knowledge transfer for the technical and content teams.
Sitecore logo

Key Project Features

Business Incentives

Pages on the Website

Business Incentives

Related services

Similar to popular e-commerce websites, such as Amazon.com, the more people use the portal, the more relevant recommendations they get. However, people’s needs change over time and they might be interested in other incentives on their next visit to the portal. That’s why — along with the “Save to Wishlist” function — we added a single-click “Reset my Preferences” function. One click and the system starts learning from scratch.
  • Accessibility Optimization
  • System Architecture
  • Personalization Management System
  • CMS Implementation
  • Content Migration
  • Strategy and Technology Support
  • Digital Marketing Strategy
  • User Experience Design
  • Information Architecture
  • Content Strategy
  • Prototyping and Testing
  • Responsive Web Design

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We built the California Business Incentives Gateway (CBIG) portal using the Sitecore Customer Experience Platform. We transparently track each visitor’s non-personal browsing behavior and their interest in different content on the website and combine such data with the information provided by the visitor. The Sitecore system collects data such as location, business operation, incentives type or keywords to recommend the most relevant business incentives to each visitor.
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